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What to Look For In a Financial Planner Thumbnail

What to Look For In a Financial Planner

The role of a financial planner is to help you and your family figure out how to best save earnings, retain value, grow holdings, and meet long-term financial goals. It’s a comprehensive service, meeting both short and long-term expectations with the same portfolio. The value of the planner is that he or she is supposed to provide the client an objective opinion of where best to put assets that will have the greatest likelihood of financial goal success.

Unfortunately, many people confuse a financial planner with a stock broker, and then they find themselves playing the public market in ways that work against their goals. Further, planners are not public accountants; it is not their job to manage tax filings or track spending.

Because a planner acts as a professional adviser, they are often seen as filling in a gray area between the tax accountant and the brokerage trader. Over the last five years, more and more financial planners are also bridging the gap between CPAs and traders, offering investment management, tax solutions, and full-service financial planning. That said, there are ways to make sure a planner is qualified to do the work needed for proper asset and wealth management. Here are some of the basics:

Fiduciary Commitment

When and financial advisor makes a fiduciary commitment to their clients, they are stating that they have taken a professional and legal commitment to always put the client’s best interest first. So, a financial planner who is a fiduciary has a legal commitment to always act in your best interest and is not getting paid to steer you into buying overpriced investment products you don't want or need.


Choose a financial planner who possesses the appropriate professional qualifications, such as the CERTIFIED FINANCIAL PLANNER™ (CFP®) credential. To become a CFP®, the planner must pass testing that demonstrates they meet regulated educational requirements and professionalism standards. 

Find A Planner Who is Focused On People Like You 

More and more financial planners are niche-focused, meaning they work with individuals who share a commonality (executives, doctors, business owners, etc). Finding a planner who works with others like you is a great way to make sure they will understand your specific needs and be familiar with options available to you. 

Entrusting your finances with anyone is a major decision. If you'd like a no-obligation review of your financial well-being, kindly complete the form below and we will be in touch shortly to start a dialogue.